What I do
Search, Performance Max, LSA
Meta, Instagram, TikTok
Local visibility & call growth
GA4, GTM, Meta CAPI
Social Media Ads
Full-funnel paid social with a creative testing system and server-side tracking that survives iOS — built to book appointments, not chase vanity reach.
✓ Meta CAPI tracking
✓ Creative testing system
✓ Full-funnel strategy
campaign.dashboard
+140%
Avg. CTR lift
-45%
Cost per lead
12+
Creatives tested/mo
5.1x
ROAS achieved
The problem
One ad runs forever, CPL climbs, performance dies.
iOS updates and ad blockers have wrecked your event quality.
Lookalikes built on bad data scale the wrong customer.
What you get
A structured rotation of hooks, formats, and angles every month.
Cold, warm, and retargeting layered to feed each other.
Server-side events that survive iOS and improve event match quality.
Briefs your designer or our team can execute consistently.
Messaging built around the booked-job moment, not vague awareness.
From first impression to booked appointment, mapped end to end.
How it works
01
Audit current creative, messaging, and funnel.
02
Server-side events for clean attribution and learning.
03
Hooks, formats, and variations briefed for production.
04
Cold + retargeting layers with proper budget pacing.
05
Kill underperformers, scale winners, test new angles.
06
Roll winning creative into new audiences and placements.
Plumbing — Phoenix, AZ
3.2x
Leads
-41%
CPL
+58%
CVR
Full GTM + Meta CAPI rebuild plus a creative testing system improved event match quality and unlocked stable scale.
What is included
Testimonials
“Mita rebuilt our tracking from the ground up and cut our cost per booked job by more than half in the first quarter.”
Marcus Whitfield
Whitfield Heating & Air — TX
“She is the rare specialist who knows both the bidding side and the tracking side. Our cost per lead dropped while volume tripled.”
Priya Shah
BlueWave Plumbing — AZ
“Honest, fast, and obsessive about ROI. Mita treats our budget like her own. I recommend her to everyone.”
Diego Hernandez
Sunline Roofing — FL
FAQ
Straight answers — no fluff.
HVAC is my specialty, but I work with most local service verticals — plumbing, roofing, electrical, and home services.
I typically work with businesses spending at least $2,000/month so there is enough data to optimize against.
You get a Looker Studio dashboard with live data plus a written plain-English summary each month.
Yes — GA4, GTM, server-side, Meta CAPI, and call tracking are all wired before we scale spend.
No lock-in. I work month to month because results should keep you here, not a contract.
Book a free 30-minute consultation. No pressure, no jargon — just a clear next step.