What I do
Search, Performance Max, LSA
Meta, Instagram, TikTok
Local visibility & call growth
GA4, GTM, Meta CAPI
Google Ads Management
End-to-end Google Ads strategy, build, and optimization engineered to drive booked jobs — not clicks — backed by airtight conversion tracking.
✓ Server-side tracking
✓ Transparent reporting
✓ Booked-job focus
campaign.dashboard
-58%
Avg. CPL reduction
+212%
Avg. ROAS lift
120+
Qualified leads/mo
9/10
Quality Score avg
The problem
You are paying Google but cannot trace which clicks become booked jobs.
Google, GA4, and your CRM show three different numbers. Nobody trusts any of them.
Bad match types and zero negative-keyword discipline drain budget on irrelevant searches.
What you get
Bid strategies target the leads that close — not the cheapest clicks.
Each month builds on cleaner data and tighter audiences.
Looker Studio dashboards plus a written summary every month.
Weekly optimization — bids, creative, landing pages, audiences.
Tight ad groups, message-matched landing pages, lower CPCs.
Server-side tracking and offline conversion uploads when needed.
How it works
01
Forensic review of structure, tracking, and wasted spend.
02
GA4, GTM, and call tracking wired airtight before we touch bids.
03
Clean structure, proper match types, geo-bid modifiers, negatives.
04
Daily monitoring through the learning phase to protect spend.
05
Search terms, bids, ad copy, landing page experiments.
06
Expand to new services, geos, and channels once CPL is stable.
HVAC — Dallas, TX
-63%
CPL
4.2x
ROAS
120
Leads/mo
Rebuilt account structure and deployed CallRail + GA4 server-side. Geo-bid modifiers tightened spend to the highest-margin zips.
What is included
Testimonials
“Mita rebuilt our tracking from the ground up and cut our cost per booked job by more than half in the first quarter.”
Marcus Whitfield
Whitfield Heating & Air — TX
“She is the rare specialist who knows both the bidding side and the tracking side. Our cost per lead dropped while volume tripled.”
Priya Shah
BlueWave Plumbing — AZ
“Honest, fast, and obsessive about ROI. Mita treats our budget like her own. I recommend her to everyone.”
Diego Hernandez
Sunline Roofing — FL
FAQ
Straight answers — no fluff.
HVAC is my specialty, but I work with most local service verticals — plumbing, roofing, electrical, and home services.
I typically work with businesses spending at least $2,000/month so there is enough data to optimize against.
You get a Looker Studio dashboard with live data plus a written plain-English summary each month.
Yes — GA4, GTM, server-side, Meta CAPI, and call tracking are all wired before we scale spend.
No lock-in. I work month to month because results should keep you here, not a contract.
Book a free 30-minute consultation. No pressure, no jargon — just a clear next step.