What I do
Search, Performance Max, LSA
Meta, Instagram, TikTok
Local visibility & call growth
GA4, GTM, Meta CAPI
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Now booking — HVAC & local service clients
I help HVAC and local service brands turn ad spend into booked jobs — through high-converting Google Ads, Meta campaigns, and airtight conversion tracking built on GA4, GTM, and Meta CAPI.
ROAS Lift
CPL reduced
Conversions tracked
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campaign.dashboard
Cost / lead
Conv. rate
ROAS
Quality Score
Platforms & tools I run daily
Google Ads
Meta Ads
GA4
GTM
CallRail
Looker Studio
Lead Gen
About Mita
I’m Mita Rahman — a Google Ads specialist who turns ad spend into measurable revenue. My focus is on HVAC and local service brands that depend on consistent, high-intent leads. Every campaign I run is wired to airtight conversion tracking through GA4, GTM, and Meta Pixel, so you can see exactly which dollar produces which booked job.
No bloated retainers. No vanity metrics. Just clean strategy, honest reporting, and the kind of optimization rhythm that compounds month over month.
Google Ads Strategy
HVAC Lead Generation
GA4 + GTM Tracking
Meta Pixel & CAPI
Landing Page CRO
Call Tracking
Years of experience
Campaigns launched
Ad spend managed
Leads generated
Services
Strategy, execution, and the engineering layer most agencies skip.
End-to-end campaign strategy, build, and ongoing optimization to drive qualified leads — not clicks.
Vertical-specific funnels engineered for booked jobs in heating, cooling, plumbing, and home services.
Server-side and client-side tracking that survives iOS, ad blockers, and modern privacy rules.
Clean data layers, custom events, and dashboards you'll actually use to make decisions.
Pixel + Conversions API wired correctly so Meta's algorithm optimizes on real outcomes.
Message-match, speed, and conversion architecture that turns paid traffic into qualified inquiries.
A forensic, no-fluff audit with prioritized fixes you can ship this week.
CallRail and dynamic number insertion tied to your CRM so every call is attributed correctly.
Case studies
HVAC — Dallas, TX
-63%
CPL
4.2x
ROAS
120
Leads/mo
Rebuilt account structure and deployed CallRail + GA4 server-side. Geo-bid modifiers tightened spend to the highest-margin zips.
Plumbing — Phoenix, AZ
3.2x
Leads
-41%
CPL
+58%
CVR
Full GTM + Meta CAPI rebuild plus a creative testing system improved event match quality and unlocked stable scale.
Roofing — Tampa, FL
+180%
Views
+95%
Calls
4.9
Rating
Full GBP rebuild plus a CRM-triggered review system pushed the profile into the top 3 for high-intent local searches.
Skills
Years of hands-on work across the full paid-media and tracking stack — from campaign builds to server-side data.
Testimonials
“Mita rebuilt our tracking from the ground up and cut our cost per booked job by more than half in the first quarter. The clarity in her reporting is something we never had with our old agency.”
Marcus Whitfield
Whitfield Heating & Air — TX
“She’s the rare specialist who actually knows both the bidding side and the tracking side. Our Meta and Google data finally agree, and our cost per lead dropped while volume tripled.”
Priya Shah
BlueWave Plumbing — AZ
“Honest, fast, and obsessive about ROI. Mita treats our budget like her own. I recommend her to every service-business owner I know.”
Diego Hernández
Sunline Roofing — FL
Process
01
Deep dive into your service area, margins, and competition.
02
Forensic review of structure, tracking, and wasted spend.
03
GA4, GTM, server-side, and call tracking wired airtight.
04
Clean builds with negative-keyword armor and proper match types.
05
Weekly bid, creative, and landing page iteration.
06
Expand to new geos, services, and channels — profitably.
Why work with me
Direct Slack/email access. You'll never wonder what's happening with your account.
Every change is informed by clean data — never guesswork or best practices.
Same-day replies during business hours. Account fires get handled immediately.
Plain-English reports that show what worked, what didn't, and what's next.
Booked jobs and revenue — not impressions, clicks, or vanity metrics.
Built for compounding results, not short-term spikes that burn out.
Free download
The exact account structure, negative-keyword lists, and tracking setup I deploy for every HVAC client.
Get the playbook free
Enter your email and I’ll send it over instantly.
Insights
HVAC
8 min read · May 2026
Tracking
12 min read · Apr 2026
GA4
6 min read · Mar 2026
FAQ
Straight answers — no fluff.
HVAC is my specialty, but I work with most local service verticals — plumbing, roofing, electrical, and home services. The playbook is the same: high-intent leads and airtight tracking.
I typically work with businesses spending at least $2,000/month on ads so there’s enough data to optimize against. If you’re below that, I’ll tell you honestly and point you in the right direction.
You get a Looker Studio dashboard with live data plus a written plain-English summary each month covering what worked, what didn’t, and what’s next.
Yes — tracking is the foundation. GA4, GTM, server-side, Meta CAPI, and call tracking are all wired before we scale spend.
No lock-in. I work month to month because results should keep you here, not a contract.
Contact
Send a quick note about your business and budget. I’ll reply within one business day with a Calendly link for a free 30-minute consultation.
+880 1766 594734
mitarahman.dm@gmail.com
linkedin.com/in/mita-rahman