What I do
Search, Performance Max, LSA
Meta, Instagram, TikTok
Local visibility & call growth
GA4, GTM, Meta CAPI
Conversion Tracking
One clean, trustworthy event schema across Google, Meta, and your CRM — server-side, privacy-compliant, and built so your algorithms optimize on real outcomes.
✓ Server-side tracking
✓ Consent Mode v2
✓ Single source of truth
campaign.dashboard
9/10
Event match quality
+95%
Attribution coverage
+60%
Tracking accuracy lift
2–3 wks
Setup time
The problem
Google, Meta, GA4, and your CRM all report different lead counts.
Algorithms can only optimize toward what they can see — broken events mean wasted spend.
Client-side Pixel events are missing 30–60% of conversions on iOS Safari.
What you get
One clean event schema across Google, Meta, and your CRM.
GTM server container or Meta CAPI for resilient, accurate attribution.
Structured events your dev team and future agencies can build on.
Plain-English reporting on the metrics that drive booked jobs.
Understand which channels assist and which actually convert.
Consent Mode v2 and proper handling of user data baked in.
How it works
01
Document every existing tag, event, and integration.
02
Define a clean event taxonomy across all channels.
03
Web container, data layer, and GA4 events.
04
Server-side GTM or CAPI Gateway for resilient events.
05
CallRail, dynamic number insertion, form attribution.
06
Full test plan, plus written documentation for your team.
Multi-location — FL
+60%
Accuracy
9/10
EMQ
+95%
Coverage
Replaced three conflicting setups with a single GA4 + server-side schema. Reporting agreement across all channels for the first time.
What is included
Testimonials
“Mita rebuilt our tracking from the ground up and cut our cost per booked job by more than half in the first quarter.”
Marcus Whitfield
Whitfield Heating & Air — TX
“She is the rare specialist who knows both the bidding side and the tracking side. Our cost per lead dropped while volume tripled.”
Priya Shah
BlueWave Plumbing — AZ
“Honest, fast, and obsessive about ROI. Mita treats our budget like her own. I recommend her to everyone.”
Diego Hernandez
Sunline Roofing — FL
FAQ
Straight answers — no fluff.
HVAC is my specialty, but I work with most local service verticals — plumbing, roofing, electrical, and home services.
I typically work with businesses spending at least $2,000/month so there is enough data to optimize against.
You get a Looker Studio dashboard with live data plus a written plain-English summary each month.
Yes — GA4, GTM, server-side, Meta CAPI, and call tracking are all wired before we scale spend.
No lock-in. I work month to month because results should keep you here, not a contract.
Book a free 30-minute consultation. No pressure, no jargon — just a clear next step.