Rebuilt account structure and deployed CallRail + GA4 server-side. Geo-bid modifiers tightened spend to the highest-margin zips. CPL dropped 63%, ROAS reached 4.2x, and the account now produces 120+ qualified leads a month.
Rebuilt account structure and deployed CallRail + GA4 server-side. Geo-bid modifiers tightened spend to the highest-margin zips. CPL dropped 63%, ROAS reached 4.2x, and the account now produces 120+ qualified leads a month.