Replaced three conflicting setups with a single GA4 + server-side schema. For the first time, every channel agreed on the numbers — attribution coverage up 95%, event match quality at 9/10.
What I do
Search, Performance Max, LSA
Meta, Instagram, TikTok
Local visibility & call growth
GA4, GTM, Meta CAPI
Replaced three conflicting setups with a single GA4 + server-side schema. For the first time, every channel agreed on the numbers — attribution coverage up 95%, event match quality at 9/10.