Five GA4 events every local lead-gen site should fire
June 16, 2026
Phone clicks, form submits, and the three other events that actually predict booked jobs.
What I do
Search, Performance Max, LSA
Meta, Instagram, TikTok
Local visibility & call growth
GA4, GTM, Meta CAPI
Home / Blog
Practical playbooks on Google Ads, paid social, and tracking for local service businesses.
Insights
Phone clicks, form submits, and the three other events that actually predict booked jobs.
Why client-side tracking is quietly losing you 30–60% of conversions, and how a server container fixes it.
The exact campaign and ad-group architecture that keeps Quality Scores high and wasted spend low for heating & cooling businesses.
Book a free 30-minute consultation and I will map the first three fixes for your business.